The Rebrand of Kim Kardashian

The Kardashians have mastered the art of getting attention. Even if you are an old-fashioned person who has little to no interest in the things Gen-Z follows, there’s still a good chance that you know a family named “Kardashian” exists. 

The Kardashians enjoy fame to an extent that is even hard to dream of for most people. In case you are wondering, this is not a coincidence. Rather, the family has truly learned how to brand (and rebrand) themselves in order to stay in the spotlight. And one Kardashian that stands out among them is Kim. 

A Rebranding Journey For The Books

Kim started her career as the personal assistant for Paris Hilton. Yes, you read that right! She was helping Paris carry her dresses in award shows. But does anyone even remember that phase of her life? No! Because Kim knows how to rebrand herself and stay relevant in changing times. 

The main principle that Kim has followed in her rebranding is that she has forgotten about her past and focused solely on the future. So, what are the different techniques she used to rebrand herself? Let’s dig into them one by one. 


We all have read and heard that humility is the way to go in life. This stands true for every aspect of life except for when you are trying to build yourself as a brand or rebranding yourself. Kim has known this trick from the very start and utilized it very intelligently. 

Check her Instagram, and you will see that she does an insane amount of bold and provocative self-promotion. This technique has worked a huge deal for Kim. Otherwise, she wouldn’t have 363 million followers on Instagram.

Cashing Out Even Worst of Her Moments

We have all seen Kim’s ugly cry photo. Instead of feeling embarrassed about it, Kim K. turned it into a cash printing machine by introducing and selling an empire of humor products like rings, T-shirts, phone covers, and even emojis.

Networking, Networking, Networking

Another thing that Kim K. is really good at is networking, and she has put this skill to good use. So much so that we wouldn’t be talking about Keeping Up With The Kardashians had she not convinced her good old friend, Ryan Seacrest, to produce the reality show that made Kim and her family celebrity in a span of a few episodes. 

Similarly, getting selected for season 7 of Dancing With The Stars was no coincidence either; rather, it was another display of how an expanded network can land you in places that keep you relevant.

What Can We Learn From The Rebrand of Kim Kardashian?

When it comes to personal branding, Kim K. is one celebrity who knows the ins and outs  of how to go about it. Some key things we can learn from Kim include: 

  1. Timing is Everything!

This one is really important. Only Kim K. could spin even bad stories in her favor, and she did. As for you, it is important that you pick your moments carefully, and each of your moves should come at the right time. 

  1. Make the Rebrand about Growth

Kim does not deny her past, but she does not focus on it either, nor does she let anyone else dig into those moments. This tells us that acknowledging our past is okay, but one should not stay in it forever. Rather, the focus should be on what’s to come and where a person is going. If you are making a change in your life, be honest about it because, in this case, honesty is actually the best policy.

  1. Stick to Your Cause

You should never lose sight of your values and your cause. Let’s take an example from Kim’s life in this regard. She is not officially a lawyer yet, but she is already making an impact by working with different human rights organizations and individuals who share the same cause as her. Moreover, she has always advocated for body positivity, and her shapewear brand, SKIMS, shows exactly that.

  1. Make it Loud!

Last but not least, one lesson from Kim Kardashian’s rebranding is that your rebranding should feel like rebranding. This means carefully devising a strategy and then going all in with it. Promote your rebranding on any and every platform that you get a chance.


Kim Kardashian has come a long way since we first heard her name. But her growth has not been random; rather, it was part of a systemic rebranding journey. 

So, what are you waiting for? Follow Kim’s steps and start your rebranding journey today!

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