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The Rebrand of Kim Kardashian
The Kardashians have mastered the art of getting attention. Even if you are an old-fashioned person who has little to…
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How To Create A Landing Page That Converts Like A Cheat Code
You do all the legwork, nail down your target audience, craft killer ads and content, and finally, you get those…
Unveiling the Unique Dynamics of Branding in Africa
Africa is a land of vibrant cultures, diverse languages, and a rapidly growing population. These dynamics present specific challenges and…
11 Marketing Lessons From Bathu
From humble beginnings in a small township to becoming a national sensation, Bathu, the South African sneaker brand, is an…
How African Influencers are Leveraging Social Media To Build Big Business
Remember those early days of social media, filled with endless friend requests and questionable fashion choices documented on MySpace? Yeah,…
How Takealot Gets 10 Million Monthly Users
Have you ever wondered how Takealot, South Africa’s e-commerce giant, attracts a whopping 10 million monthly users? It’s like resisting…
How to Develop a Content Strategy
In today’s fast-paced world, where everyone’s busy and competition is tough, having a strong content strategy is super important for…
Is Social Media Dying? And What’s Next?
Social media once took the world by storm! Platforms like Facebook and MySpace were all people talked about. Subsequently, other…