To introduce its new flavours, Weet-Bix wanted to connect with audiences in an authentic, engaging way. The goal was to drive awareness, spark curiosity, and build excitement around the product launch.
Breakfast is a crowded space — and standing out requires more than just announcing a new flavour. Weet-Bix needed to tap into cultural relevance by collaborating with the right creators who could tell the story in their own authentic voice.
TLA curated a roster of lifestyle and food creators with a combined 99K+ followers. Each creator showcased the new flavours through fun, relatable content — from reels to unboxings — bringing the product launch into feeds in a way that felt fresh and real.
Our role covered influencer sourcing, briefing, approvals, and rollout management,
ensuring the campaign hit timelines and spoke directly to Weet-Bix’s audience.
The creator collaboration delivered measurable buzz:
Weet-Bix didn’t just launch new flavours — it launched a new wave of breakfast hype.
