Case studies

Work that
moves culture

Chery

Chery Dance
Challenge

Music × creators · Tiggo 4 Pro / Tiggo 7 Pro · IG + TikTok

A music-led challenge with DBN Gogo, Hope & Justin that turned Chery into a participation moment.

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1.5M+
Combined views
548,175
Paid-talent views
60+
UGC creators
967,815
UGC views

#CheryDanceChallenge · Instagram + TikTok

Cultural anchor

DBN Gogo led an original soundtrack and choreography built to launch Chery’s latest Tiggo in local music and dance culture.

Participation-first

A simple, fun routine designed for replication — so the challenge could travel as audience UGC, not just paid posts.

Multi-platform

Hope and Justin amplified the drop across Instagram and TikTok, extending the challenge beyond the hero launch.