At The Local Agency (TLA), we don’t just do influencer marketing — we move culture. We understand that real influence comes from creators who shape conversations, set trends, and bring communities together. That’s why we connect brands to the voices that matter, building campaigns that feel authentic, not forced. Our work lives where strategy meets culture. From seeding products into the right hands, to launching full-scale campaigns that set timelines on fire, we handle it all — end to end. We blend sharp insights with bold creativity, making sure every campaign feels true to the creator, relevant to the audience, and impactful for the brand.
We’re based in Cape Town. Mbulelo Jili founded TLA in 2023 and still runs it.
Alongside the campaigns, we’re building CIP — a reporting layer inside the agency. More on CIP.
TLA is built on community. We partner with creators who reflect the streets, the dance floors, and the digital spaces where culture is made. For brands, that means not just tapping into a moment, but becoming part of the movement.
