TLA CIP is a creator intelligence and reporting platform we’re building inside The Local Agency.

It comes out of the work we already do with brands and African creators — strategy, seeding, launches, always-on programmes. The part that still slows everyone down is evaluation and reporting: rates that don’t line up, shortlists that are hard to defend, results stuck in screenshots and spreadsheets.

CIP is meant to sit in that gap. Not a marketplace. Not a talent database. A clearer, agency-first way to take a campaign from brief through to posts and outcomes — with reporting you can actually stand behind.

We’re still building the first version.