The Rebrand of Kim Kardashian
The Kardashians have mastered the art of getting attention. Even if you are an old-fashioned person who has little to no interest in the things Gen-Z follows, there’s still a good chance that you know a family named “Kardashian” exists. The Kardashians enjoy fame to an extent that is even hard to dream of for […]
How To Create A Landing Page That Converts Like A Cheat Code
You do all the legwork, nail down your target audience, craft killer ads and content, and finally, you get those precious prospects clicking over to your landing page. But then, just like that, they hit the back button as soon as they see it. Isn’t it a nightmare for your startup or small business? Now […]
Unveiling the Unique Dynamics of Branding in Africa
Africa is a land of vibrant cultures, diverse languages, and a rapidly growing population. These dynamics present specific challenges and opportunities for brands trying to establish themselves on the continent. A young and tech-savvy population is rising, driving a financial boom and shifting consumer energy. Hence, traditional one-size-fits-all approaches to branding won’t work here. However, […]
11 Marketing Lessons From Bathu
From humble beginnings in a small township to becoming a national sensation, Bathu, the South African sneaker brand, is an incredible homegrown success story. Celebrities covet Bathu, trendsetters from all over Africa rave about them online, and customers want more after purchasing their first pair of these iconic sneakers. But what’s the secret sauce that […]
How African Influencers are Leveraging Social Media To Build Big Business
Remember those early days of social media, filled with endless friend requests and questionable fashion choices documented on MySpace? Yeah, things have changed a lot since then! What started as a way to connect with friends has become a powerful platform for creativity, connection, and even building a business. Introducing the new wave of African […]
How Takealot Gets 10 Million Monthly Users
Have you ever wondered how Takealot, South Africa’s e-commerce giant, attracts a whopping 10 million monthly users? It’s like resisting the temptation of hitting “add to cart” on those irresistible deals! Since its inception in June 2011, Takealot has been on a rocket ride to e-commerce stardom, thanks to the savvy minds behind its creation: […]
How to Develop a Content Strategy
In today’s fast-paced world, where everyone’s busy and competition is tough, having a strong content strategy is super important for SaaS companies. The content strategy serves as the backbone of any successful digital marketing endeavor, guiding the creation, distribution, and management of content across various platforms. Creating a content strategy for e-commerce means making special […]
Is Social Media Dying? And What’s Next?
Social media once took the world by storm! Platforms like Facebook and MySpace were all people talked about. Subsequently, other social media platforms such as YouTube, Instagram, Snapchat, and Twitter also gained significant popularity. And who can forget TikTok and how quickly it became popular? But it’s 2024, and the big question now? Is social […]