The Rebrand of Kim Kardashian
The Kardashians have mastered the art of getting attention. Even if you are an old-fashioned person who has little to no interest in the things Gen-Z follows, there’s still a good chance that you know a family named “Kardashian” exists. The Kardashians enjoy fame to an extent that is even hard to dream of for […]
How African Influencers are Leveraging Social Media To Build Big Business
Remember those early days of social media, filled with endless friend requests and questionable fashion choices documented on MySpace? Yeah, things have changed a lot since then! What started as a way to connect with friends has become a powerful platform for creativity, connection, and even building a business. Introducing the new wave of African […]
How Takealot Gets 10 Million Monthly Users
Have you ever wondered how Takealot, South Africa’s e-commerce giant, attracts a whopping 10 million monthly users? It’s like resisting the temptation of hitting “add to cart” on those irresistible deals! Since its inception in June 2011, Takealot has been on a rocket ride to e-commerce stardom, thanks to the savvy minds behind its creation: […]
How to Develop a Content Strategy
In today’s fast-paced world, where everyone’s busy and competition is tough, having a strong content strategy is super important for SaaS companies. The content strategy serves as the backbone of any successful digital marketing endeavor, guiding the creation, distribution, and management of content across various platforms. Creating a content strategy for e-commerce means making special […]
Is Social Media Dying? And What’s Next?
Social media once took the world by storm! Platforms like Facebook and MySpace were all people talked about. Subsequently, other social media platforms such as YouTube, Instagram, Snapchat, and Twitter also gained significant popularity. And who can forget TikTok and how quickly it became popular? But it’s 2024, and the big question now? Is social […]