Unveiling the Unique Dynamics of Branding in Africa
Africa is a land of vibrant cultures, diverse languages, and a rapidly growing population. These dynamics present specific challenges and opportunities for brands trying to establish themselves on the continent. A young and tech-savvy population is rising, driving a financial boom and shifting consumer energy. Hence, traditional one-size-fits-all approaches to branding won’t work here. However, […]
11 Marketing Lessons From Bathu
From humble beginnings in a small township to becoming a national sensation, Bathu, the South African sneaker brand, is an incredible homegrown success story. Celebrities covet Bathu, trendsetters from all over Africa rave about them online, and customers want more after purchasing their first pair of these iconic sneakers. But what’s the secret sauce that […]