Lipton Ice Tea wanted to refresh its summer presence and drive excitement around the Taste of Summer campaign. To reach a younger, engaged audience, the brand needed creators who could bring the campaign to life online.
Summer is one of the busiest times in the beverage category, with countless brands competing for attention. Lipton needed to stand out in crowded feeds and connect authentically with consumers while driving participation in their “Win a Car” competition.
TLA curated and managed a network of influencers who aligned with Lipton’s fun, refreshing energy. Through authentic, creator-led content, we amplified the campaign visibility and encouraged audiences to engage directly with the competition.
Our role covered:
The creator strategy paid off, turning Lipton into a summer talking point:
With the right creators, Lipton’s Taste of Summer wasn’t just seen — it was shared, celebrated, and remembered.
